The four major concepts of advertising—Brand Awareness
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Product Management
The Elusive Difference between Selling and Marketing: A Comprehensive Overview
In the complex world of business, the terms “selling” and “marketing” are often used interchangeably, creating confusion and misunderstanding about…
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Selling
Selling in Marketing: An In-Depth Exploration
Introduction to Selling in Marketing Selling is a critical component of marketing that directly impacts an organization’s ability to generate…
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Research ( Market & Marketing)
Market Research vs. Marketing Research: Understanding the Distinction
Introduction In today’s highly competitive business environment, conducting research is an essential part of strategic planning for any organization. However,…
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Marketing Information Systems
How an organization can benefit from Marketing Information Systems (MIS)
Introduction In today’s fast-paced business environment, organizations are constantly bombarded with vast amounts of data. With technology evolving rapidly, collecting,…
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Digital Marketing
7 C’s of digital marketing and its importance and effectiveness
The 7 C’s of digital marketing represent a framework used to enhance marketing strategies in a digital landscape. Originally stemming…
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Branding
4cs of branding and how they are important in personal branding.
The concept of personal branding has evolved significantly in recent years, becoming a crucial aspect of career development and business…
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Branding
5 Main Branding Strategies for Businesses
In today’s saturated marketplace, effective branding is essential for companies seeking to differentiate themselves from competitors, build customer loyalty, and…
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Branding
The 7Ps of Branding: An In-Depth Look and examples
The 7Ps of branding serve as a comprehensive framework for marketers to strategize their branding efforts effectively. Originally derived from…
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Advertising
The Role of Analytics and Metrics in Advertising Effectiveness
Firstly In today’s digital landscape, advertising is no longer just about creativity; it’s about employing data for insights, strategy refinement,…
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Advertising
The Advertising goals a company should focus on. How best a company can archive them
Advertising Goals a Company Should Focus On Advertising is a powerful tool that companies can use to communicate with their…
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