customer relationship management theories
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Selling
Selling in Marketing: An In-Depth Exploration
Introduction to Selling in Marketing Selling is a critical component of marketing that directly impacts an organization’s ability to generate…
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Research ( Market & Marketing)
The Elusive Difference of Market Analytics and Market Research
In the constantly evolving landscape of business, understanding market behavior and consumer preferences is pivotal for growth and sustainability. Organizations…
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Research ( Market & Marketing)
The Elusive Difference Between Market Intelligence and Market Research: Benefits for Organizations
In today’s competitive business environment, understanding the market landscape is crucial for organizations aiming to succeed. Two terms that are…
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Marketing Information Systems
How an organization can benefit from Marketing Information Systems (MIS)
Introduction In today’s fast-paced business environment, organizations are constantly bombarded with vast amounts of data. With technology evolving rapidly, collecting,…
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Marketing Information Systems
4 types of Marketing Information Systems: An In-Depth Exploration
In the contemporary business landscape, effective decision-making is crucial for the success of any organization. One of the key ways…
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Marketing Information Systems
4 Components of Marketing Information System MIS
A Marketing Information System (MIS) is a structured system that facilitates the collection, organization, analysis, and dissemination of marketing data…
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Branding
Blandification Branding: An Overview
Understanding Blandification Branding Blandification branding is a term that refers to the process by which a brand intentionally adopts a…
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Branding
Brand Authenticity: Understanding Its Importance and Impact
What is Brand Authenticity? Brand Authenticity refers to the genuine, transparent representation of a brand’s values, purpose, and mission. It…
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Branding
What Is Branding and Why Is It Important for Your Business? – importance of branding
Introduction Branding is an essential aspect of business strategy that encompasses the identity, perception, and values associated with a company,…
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Advertising
Advertising Ethics and Social Responsibility
Advertising is a crucial component of modern commerce. It serves to inform consumers about products and services, persuade them to…
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