Components of customer relationship management
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Product Management
The Elusive Difference between Selling and Marketing: A Comprehensive Overview
In the complex world of business, the terms “selling” and “marketing” are often used interchangeably, creating confusion and misunderstanding about…
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Selling
Selling in Marketing: An In-Depth Exploration
Introduction to Selling in Marketing Selling is a critical component of marketing that directly impacts an organization’s ability to generate…
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Research ( Market & Marketing)
The Elusive Difference of Market Analytics and Market Research
In the constantly evolving landscape of business, understanding market behavior and consumer preferences is pivotal for growth and sustainability. Organizations…
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Marketing Information Systems
4 types of Marketing Information Systems: An In-Depth Exploration
In the contemporary business landscape, effective decision-making is crucial for the success of any organization. One of the key ways…
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Branding
Brand Authenticity: Understanding Its Importance and Impact
What is Brand Authenticity? Brand Authenticity refers to the genuine, transparent representation of a brand’s values, purpose, and mission. It…
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Branding
4cs of branding and how they are important in personal branding.
The concept of personal branding has evolved significantly in recent years, becoming a crucial aspect of career development and business…
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Branding
The 7Ps of Branding: An In-Depth Look and examples
The 7Ps of branding serve as a comprehensive framework for marketers to strategize their branding efforts effectively. Originally derived from…
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Advertising
The Role of Analytics and Metrics in Advertising Effectiveness
Firstly In today’s digital landscape, advertising is no longer just about creativity; it’s about employing data for insights, strategy refinement,…
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Advertising
The principles of the 5 A’s into your advertising strategy
The “5 A’s of Advertising” advertising strategy is a framework that provides a systematic approach to understanding and implementing effective…
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Advertising
The Advertising goals a company should focus on. How best a company can archive them
Advertising Goals a Company Should Focus On Advertising is a powerful tool that companies can use to communicate with their…
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