advanced technology
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Digital Marketing
How Digital Marketing affect selling in an organization
Digital marketing refers to the promotion of products or services using digital channels, primarily on the internet. This encompasses a…
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Research ( Market & Marketing)
The Elusive Difference Between Market Intelligence and Market Research: Benefits for Organizations
In today’s competitive business environment, understanding the market landscape is crucial for organizations aiming to succeed. Two terms that are…
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Research ( Market & Marketing)
Market Research vs. Marketing Research: Understanding the Distinction
Introduction In today’s highly competitive business environment, conducting research is an essential part of strategic planning for any organization. However,…
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Marketing Information Systems
4 types of Marketing Information Systems: An In-Depth Exploration
In the contemporary business landscape, effective decision-making is crucial for the success of any organization. One of the key ways…
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Marketing Information Systems
4 Components of Marketing Information System MIS
A Marketing Information System (MIS) is a structured system that facilitates the collection, organization, analysis, and dissemination of marketing data…
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Branding
Blandification Branding: An Overview
Understanding Blandification Branding Blandification branding is a term that refers to the process by which a brand intentionally adopts a…
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Advertising
Advertising Ethics and Social Responsibility
Advertising is a crucial component of modern commerce. It serves to inform consumers about products and services, persuade them to…
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Customer Relationship Management
The Role of Advanced Technology in Enhancing Customer Relationship Management (CRM)
In an increasingly competitive business landscape, organizations have recognized the importance of effective Customer Relationship Management (CRM) as a critical…
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Customer Relationship Management
8 elements of customer relationship management – Explanations and Benefits.
Customer Relationship Management (CRM) is a strategic approach that organizations adopt to manage interactions with current and potential customers. This…
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